When it comes to online marketing there has been an upward trend in coming up with new and innovative ideas to promote a brand, company, or business. Among which video marketing or advertisement ranks as the top most preferred medium for marketing; it is not only a multifaceted content format that gives us a glimpse of what is going on but also it can be easily shared across several platforms.
Not everyone is interested in verbose textual information, as it could be monotonous and lengthy, hence video marketing helps to connect with that audience which has short attention span.
The world reportedly watches over a billion hours of YouTube social videos each day, why do you think that is? It is simply because videos are an engaging medium of relaying information that keeps the audience hooked.
Types of videos
Before going on to make a video it is absolutely essential to know what the purpose of the video is , to have a better understanding of videos here the types of videos listed below:-
Explainers
The videos in this category help in educating people about the product, which can be used together with instructions, customer service activities and a whole range of other applications.
Interviews
As the name suggests these videos focuses on interviews taken by individuals of the guest experts. These are collaborative videos that often feature influencers or special guests. The conversations that take place between them can be later re-used as audio for podcasts.
Product reviews and Demo videos
Videos demonstrating the pros and cons of a product, these are often informative, and viewers are always on the lookout to research about anything before their purchase.
Live videos
Live streaming by influencers is often done to connect with the audience on a personal level which further deepens the relationship between them.
Video Marketing strategy
Allocating of resources
A sufficient budget needs to be estimated for the video, including decent equipment, good editing software as well as time to create the video.
Engage
It is not enough to make the video elaborative and informative, it is imperative to make it interesting enough to engage the audience with the content which should be propelling enough.
Keep it short
This is where the length of the video comes to mind, the video should not be too long or too short either hence, editing everything extraneous becomes quite necessary.
Publish
Publishing the videos on as many platforms as possible is the next step, embedding it on the website, uploading on YouTube and every other social media forums will help in wide stretched promotions. After the publishing of the video it is quite mandatory to check or track the metrics and stats to determine which videos do the best.
In conclusion it can be said that that video is one of the most popular content form which is not only fun but gives an opportunity to the content creator to connect with the audience on a personal level.
It should also be pointed out that, Search engines favors videos as it looks at it as high quality content; hence while using the videos in various kinds of content along with the main webpage. These videos should be properly optimized along with incorporating the right keywords, a solid meta description and an eye catching title.
Looking for more content like this, refer to our other blogs.
