Importance of Social Media Marketing for small business
Importance of Social Media Marketing for Small Businesses
From an entrepreneurial perspective social media is important because it provides a platform to connect with the target audience and develop them into perspective customers.
Helps to find your target audience
In several marketing campaigns, the intention is to capture the attention of a particular audience, who may or may not be interested in your proposal. That’s not the case with social media followers, as you would be marketing directly to the followers of your company through Twitter, Facebook, or any other social media platforms.
Building a community
If the content or the product is liked by the viewer/viewers then social media makes it possible to share it, positive word of mouth also can direct traffic to your accounts or your websites. This particular process of sharing is integral because most customers are comfortable prefer to trust on the recommendations of friends, acquaintances and family rather than self-promoting companies. As the discussions about company will grow so will the number of followers, hence encourage the customers to leave a comment or a review an interactive discussion will foster a relationship between you and customer.
Builds a Reputation
As oppose to traditional marketing social media offers a public format to express their views about any particular product or service, the reviews could be either positive or negative, nonetheless both serve to promote your business. Sometimes it may seem like a disadvantage, but the social media allows the opportunity to respond to any customer complaint leading to grievance redressal management strategy.
Showcase Authenticity and Individuality
With the objective of encasing profit through any on trend product or services, many companies try to emulate other brands, this can dissuade the public interest. Strive to always create a niche of your own by letting your brand’s personality shine through what you share on the social media posts, design your website and responses.
Audience Engagement
As pointed out before connecting with the audience can always prove to be an advantageous to your company, but how do you grow with the ever changing social media? The social channels and platforms keeps changing adding in new and innovative features, hence it is imperative that you adapt to the changes.
As business owners you need to find new and improved ways to connect with the audience, be it Instagram live, or Q and A sessions with Facebook live. This will eventually lead to the awareness about the brand.
Budget
The social media marketing or advertising is the least expensive medium of promoting your business. The availability of various advertising tools o social media forums could be used to market your product in a cost effective manner.
The usage of SEO and content keywords can enhance the rankings on the Google page; after the social media marketing is strategized in an effective manner it will increase the traffic drive. There are a lot of bloggers and companies who have succeeded in creating a good customer base through good content and interaction. Despite having limited budgets companies have the option to explore social media marketing.
Have a look at the Top 5 Digital Marketing Companies in Kolkata.
How to set up local SEO for businesses without physical address
Learn, how to Setup Local SEO for businesses
Brick-and-mortar businesses which are traditional street side business that offers products or services face to face to the consumers, often has the advantage of reaping the most benefits out of local SEO marketing. The non-brick-and-mortar businesses often are left in confusion as they do not know how to promote their brand due to the ever-changing guidelines of Google.
There are marketing possibilities for every kind of business, but one should know which path to follow.
Categorizing the Business models which do not have a Physical address: –
Service area Business
Under this category fall most of the home services
Like plumbing, gardening, services given by electricians. You may or may not have a physical street address to serve as a headquarter, the main feature of this business is to provide service to the customer face to face.
Home based Business
The home address serves as the physical location from where the business is run by the individual, it could be a daycare centre, or it could be a combination as well.
For example, a yoga instructor who runs a yoga studio at her house but also provides classes by going to the customer’s house.
Virtual business
The interaction between customers and the business owners are carried out strictly over the phone, computer, shipping and other remote means. This business is under e-commerce and maybe operating out of multiple regions or areas, but no customer ever comes to the location.
Hybrid businesses
A hybrid business is defined by both an online presence as well as having a physical street address in terms of a store, warehouse or factory.
Local marketing for Search Area Businesses
First of all, one need to understand the Google’s requirements when it comes to SABs
There must be some sort of in-person contact with the customers in order to be permitted for a Google My Business Listing. Providing an address to Google in the creation of SAB listing is required but afterward it is mandatory to hide the address.
Service Area Businesses should also publish the best possible website, which should be mobile-friendly, informative, persuasive consumer-centric content and steadily growing domain authority based on inbound links gained over time.
You want to get this site ranking as highly as you can for as many of your important search phrases as possible.
Local SEO for Home Based Businesses
For those individuals who serve customers in person at their homes, they should take advantage of marketing themselves as a brick-and-mortar business. Google prefers that you set no hours of operation on your listing. Based on your chosen GMB categories, however, you may be eligible for Google’s booking features. And, you can choose to mention in the business description field that access is by appointment only
For those businesses which serve customers in person but want their address to be hidden, Google doesn’t have clear enough provisions for this specific model, but basically, you will be handling it as you would a SAB that needs to hide its address. Google wants you to clear the address from the Info section of the Google My Business dashboard. You can choose to add a service area and get how to setup local SEO for businesses.
If privacy is a special concern for a particular business, it’s important to know that if Google has any record of your home address, bugs or policy changes could lead to it being visible at some point.
Read the other informative blogs.
Importance of SEO Expert or Company
SEO, which is an acronym for Search engine optimization, is developing your site to be conducive to increased visibility for relevant searches. Learn the importance of SEO expert or a company to help you with all your SEO needs.
It is a fundamental part of digital marketing and internet marketing, a critical factor in attracting prospective and existing consumers or viewers.
Ninety percent of users prefer to only look through the results of Google’s first page, which means that employing an SEO firm or expert is imperative.
Avoidance of Black Hat
Firms or individuals who imply that they have a unique insight into Google algorithms and gives an abstract notion about it should be avoided.
Mostly they employ unethical practices, which are referred to as Black Hat SEO; they adhere to shortcuts such as buying links, keywords stuffing, cloaking, negative press, and negative link building.
At an initial phase, it might give you success, but in the long run, this isn’t a risk you should be taking because after the Google bots discover that you are using Black Hat SEO, then they will demote your site in their rankings which in turn will decrease the organic traffic.
Be definitive about your Goals
A common aim behind hiring a top SEO expert or company is to increase organic traffic; now organic traffic doesn’t always necessarily translate into increased revenue.
Are you looking to bolster your product sales with the help of the ranking of keywords? Are you struggling to increase your conversion rate?
Would you prefer to have a smaller or broader audience who would spend time on your site?
Are you perhaps aspiring to build a social media following?
Want to create sponsored content or other services?
These are the few of the questions that one should first have a clear discussion about with their team; unless there is a clear vision, there wouldn’t be a mission to follow.
Where to find the SEO expert?
The first instinct that comes to mind while searching for professional personnel is on the internet itself, which, well might give you plenty of names to choose from; but how good are they at their work, will you be able to trust them with a project in case you are new to this arena?
The best way to find the right SEO firm/expert is through the old fashioned word of mouth advertising; the best SEOspecialists have an impressive resumé to boost, along with a long clientele and a commendable body of work, seeking suggestions from your own field/profession, business associates would definitely find you an efficient firm or an expert.
In their own professional circles, the SEO experts or firms are well renowned and benefited by many referrals; hence, they won’t need any other paid advertisement on the web for them to be hired.
The ones who appear on Google’s first page have paid their way to be listed there to attract viewers.
This in no way means that they are not good enough, but to trust their authenticity is entirely up to the person who is looking on the web for them.
Metrics Matter
After outlining your goals and narrowing down your preferred SEO Expert, it is essential to make sure that you chart your progress once you have started.
That is where KPI (Key Performance Indicators) comes in, which can be applied virtually to any business aspect.
Hence, choosing the correct SEO expert or company who understands the specifically beneficial metrics for your business is remembered.
Important KPIs to keep track of are:
Organic sessions, Conversion rates, keyword rankings, Google Crawling Mistakes and Page load time.
Ethical SEO experts
The experts and the top companies who have an ethical outlook towards the SEO campaign are the ones who can be trusted with your projects.
They would have a well-thought-out marketing strategy tailor-made to target your audience without the shortcuts used in Blackhat practices.
They would know the significance of keywords research, backlink building, fresh content, title tags and meta description.
Employing professional SEO services can be instrumental for the success of your company. Therefore, it is mandatory to have clear communication and understanding between both the parties involved to foster trust and confidence in the long run.
10 free social media marketing tools
There are many free social media marketing tools available that can help businesses and individuals manage their social media presence and engage with their audience. Some popular options include:
Sendible
Sendible is a social media management platform that provides businesses and agencies with tools to manage and schedule content across multiple social media accounts, as well as track performance and engagement. Some of the features offered by Sendible include social media scheduling, content curation, team collaboration, and analytics. The platform supports various social media networks including Facebook, Twitter, Instagram, LinkedIn, and more. It’s designed for small to medium-sized businesses and it offers both free and paid plans. The company was founded in 2009 and is based in London, United Kingdom.
Buffer
Buffer is a social media management platform that provides businesses and individuals with tools to schedule, publish, and analyze their social media content. Some of the features offered by Buffer include social media scheduling, team collaboration, content library, and analytics. The platform supports various social media networks including Facebook, Twitter, Instagram, LinkedIn, and more. Additionally, it offers a browser extension that allows users to schedule content while browsing the web. It’s designed for small to medium-sized businesses and it offers both free and paid plans. The company was founded in 2010 and is based in San Francisco, California.
Sprout Social
Sprout Social is a social media management platform that provides businesses and agencies with tools to manage and schedule content across multiple social media accounts, as well as track performance and engagement. Some of the features offered by Sprout Social include social media scheduling, team collaboration, content curation, analytics, and reporting. The platform supports various social media networks including Facebook, Twitter, Instagram, LinkedIn, and more. It also offers a variety of integrations with other marketing tools such as Google Analytics and Hootsuite. Sprout Social is designed for small to medium-sized businesses and it offers both free and paid plans. The company was founded in 2010 and is based in Chicago, United States.
HootSuite
Hootsuite is a social media management platform that allows businesses and individuals to manage and schedule content across multiple social media accounts, as well as track performance and engagement. Some of the features offered by Hootsuite include social media scheduling, team collaboration, analytics, and reporting. The platform supports various social media networks including Facebook, Twitter, Instagram, LinkedIn, and more. It also includes a social media listening and monitoring tool that allows users to track mentions, keywords, and hashtags. Hootsuite is designed for businesses of all sizes and it offers both free and paid plans. The company was founded in 2008 and is based in Vancouver, Canada.
Zoho Social
Zoho Social is a social media management platform that allows businesses and individuals to manage, schedule and publish content across multiple social media accounts, as well as track performance and engagement. Some of the features offered by Zoho Social include social media scheduling, team collaboration, analytics, and reporting. The platform supports various social media networks including Facebook, Twitter, Instagram, LinkedIn, and more. It also includes a social media listening and monitoring tool that allows users to track mentions, keywords, and hashtags. Additionally, it offers a variety of integrations with other Zoho products such as Zoho CRM. Zoho Social is designed for small to medium-sized businesses and it offers both free and paid plans. The company was founded in 1996 and is based in Pleasanton, California.
About Social Pilot
SocialPilot is a social media management and scheduling platform that allows businesses and individuals to manage, schedule and publish content across multiple social media accounts, as well as track performance and engagement. Some of the features offered by SocialPilot include social media scheduling, team collaboration, analytics, and reporting. The platform supports various social media networks including Facebook, Twitter, Instagram, LinkedIn, and more. It also includes a social media listening and monitoring tool that allows users to track mentions, keywords, and hashtags. Additionally, it offers a variety of integrations with other tools such as Canva, Hootsuite, and Buffer. SocialPilot is designed for small to medium-sized businesses and it offers both free and paid plans. The company was founded in 2014 and is based in India. Yoodigi, which is the top digital marketing company in Kolkata also uses this tool for their customers.
Edgar
Edgar is a social media scheduling and management platform that allows businesses and individuals to manage, schedule and publish content across multiple social media accounts, as well as track performance and engagement. Some of the features offered by Edgar include social media scheduling, content categories, recycling of evergreen content, analytics, and reporting. The platform supports various social media networks including Facebook, Twitter, Instagram, LinkedIn, and more. It also includes a feature called “Library” where you can organize and categorize your content for easy scheduling and publishing. Edgar is designed for small to medium-sized businesses and it offers both free and paid plans. The company was founded in 2014 and is based in United States.
Socedo
Socedo is a B2B social media lead generation platform that allows businesses to find and engage with potential customers on social media. Some of the features offered by Socedo include lead generation, lead scoring, lead nurturing, account-based marketing, and analytics. The platform supports various social media networks including Twitter, LinkedIn, and Facebook. It uses advanced algorithms and machine learning to identify potential leads based on specific criteria such as job title, industry, and interests. It also allows you to target specific accounts with account-based marketing campaigns. Socedo is designed for B2B companies, it offers both free and paid plans. The company was founded in 2012 and is based in Seattle, United States. This tool is also used by the top digital marketing company in Kolkata.
Feedly
Feedly is a news aggregator and RSS reader platform that allows users to organize and read content from a variety of sources including blogs, news websites, YouTube channels, and more. Some of the features offered by Feedly include content discovery, content curation, team collaboration, and analytics. Users can organize their feeds by topic, source, or any other criteria, and also save articles to read later. It also allows users to share articles with others and integrate with other tools such as Evernote, IFTTT, and Buffer. Feedly is available on web, iOS and Android devices, it offers both free and paid plans. The company was founded in 2008 and is based in California, United States.
Canva
Canva is a graphic design tool that allows users to create visually appealing designs for social media, marketing materials, presentations, and other types of content. It is a web-based and mobile app that provides users with a wide range of templates, tools, and features to create and edit designs. Some of the features offered by Canva include:
- pre-designed templates for various types of content such as social media posts, flyers, brochures, and more
- a library of over 1 million stock photos, illustrations, and graphics
- a variety of editing tools such as text, shapes, frames, and filters
- the ability to collaborate with team members and share designs
- easy integration with social media platforms, email marketing services and more. It offers both free and paid plans, with the free version having some limitations such as no access to all elements, layouts, and features. Canva is based in Australia and founded in 2012.
So, are you looking for a top digital marketing company in Kolkata to take care of your digital media, then you can contact Yoodigi for the same.
All you need to know about Google vs Facebook ads
Let’s undertand the Google vs Facebook Ads. Universal access to the internet with the help of smartphones, computers, and tablets has driven the huge success of numerous companies. Google has witnessed widespread growth as a result of technological innovation.
Users are more familiar with Google as one of the dominant search engine platforms. Moreover, Google operates in multiple domains, which consist of the mobile operating system, video technology, hardware, and social media as well. Facebook, as a result of its widespread use of its social media platform, connects families, colleagues, and friends with an easily navigable app and website, which was innovative at the time. Apart from conquering social media, Facebook’s business ventures also consist of acquisitions of Whatsapp, Oculus Virtual Reality, and Instagram. If you are looking for a top digital marketing company in Kolkata, then Yoodigi will be the one for you.
The success of both Facebook and Google can be credited to their entry into the new dominating market. While both the web-based social media and search media brought both company success with the help of their advertising services which is offered by Facebook and Google, which produce continued revenue growth. With the large set of audience data, Facebook Ads and Google Adwords both works via a pay-per-click model advertising channel. Moreover, mobile advertising also has an increasing role in the growth of both companies. However, the difference between both advertising services may be quantifying the return on investment and may be apparent.
According to a recent study, it has even found that, for high-intent searches like the example above, paid ads get 65% of all clicks. That’s a significant amount, and it’s the main reason Google Adwords is great for direct-response type businesses (think lawyers, dentists, contractors, etc.)
What Are The Differences Between Google vs Facebook Ads?
Before we go ahead with the pros and features of Facebook Ads and Google Adwords, it is essential to understand the basic difference between both platforms.
Google AdWords: Paid Search
Google Adwords is the world’s largest and most popular advertising platform, which has Pay as click as its major service. Adwords is widely used, and it has become synonymous with the name “paid search” among people. You can contact Yoodigi, for the top digital marketing company in kolkata
According to Business Insider, there are now 2.3 million Google searches per minute.
Paid search mainly focuses on the targeting of keywords and the use of advertisements depending upon the text-based. Advertisers use Adwords bid depending upon the keyword, which includes specific phrases and words in search queries entered by Google users, in the hope that their ads will be displayed on the result of search engines for these queries. Every time when a user clicks on the Ad, the advertiser is charged a few amount of money, which is why it is named as pay per click advertising. Pay-per-click bid optimizations and bidding is a complex concept and is also beyond the scope of this guide, but users are paying to find new customers on the basis of keywords.
Facebook Ads: Paid Social
Facebook Ads are an example of what is popularly known as “paid social”. With the highest number of monthly active users of any social media platform, Facebook has become the highly potentially lucrative platform for many business digital advertising strategies.
Moreover, advertising on Facebook is similar to just like Adwords using platforms that are essentially promoting their business with the help of the internet. Just like paid search, which helps top digital marketing company in kolkata to find target customers by keywords, paid social helps users to find businesses based on the things in which they are interested and in the ways, they behave on social media platforms.
When it comes to the primary difference between both Facebook Ads and Google Adwords, a user can think of the way that Facebook helps new customers find you while, on the other hand, Google Adwords helps you to find new customers.
The Strengths and Advantages of Google AdWords
As the world leader and most popular used search engine, Google is mainly considered the pioneer in the world of online advertising. In the field of more than 4 billion search queries in a single day, Google offers advertisers access to the potential audience of users who are looking for services and goods.
Google advertising offers two sets of networks- the display network and the search network. The Display network offers advertisers more visual ads, which include banners that spans 99% of the world wide web, which makes it the first choice for advertisers who want to accomplish their marketing goals. The google search network comprises a search engine, and advertisers can bid on billions of phrases and keywords to target the audience.
An Immense Audience
One of the most significant benefits of using Google Advertising is its widespread reach. As Google handles more than 51000 search queries every second, with a total of 2 trillion search queries every year. As Google becomes increasingly sophisticated with AI and machine learning technology.
A Wide Range of Ad Formats
Adwords first launched in the year 2000 on the basis of text-based ads that Google served alongside its search engine. Pay-per-click ads in Adwords remain text-based, as advertisers can take this as an advantage of a large number of features to make their ads more enticing to the target customer. Sitelinks, ads a\extensions, location targeting, shopping ads, and a wide range of features are available to the advertisers who offer control and customizations to advertisers. Google has also introduced tailored formats according to the specific type of business, such as hotels, manufacturing, and e-commerce which can go beyond the typical based text ad and can also use rich visual elements.
The Strengths and Advantages of Facebook Ads
Compared to Google Adwords, Facebook ads are also dominating the market for advertising. And in fact, Facebook is also improving and bringing new improvements in its advertising concept from so many years. Today scenario, Facebook Ads is a pioneer in paid social and has also become the central part of many businesses to target the audience.
Unparalleled Audience Granularity
Just like similar to Google Adwords, Facebook boasts a global audience. With more than 2 billion monthly active users, which is just like more than one-third of the entire world population. Apart from this, Facebook has no rival or competitor to the enormity of its audience.
Nowadays, people almost share their every detail of lives on Facebook, which includes parties, celebrations, etc. Facebook users share the accomplishments and joys of every life moments with their friends and family every single day.
One of the most powerful functionalities of this application is the ability for the advertisers to create what is popularly known as “look like an audience.” Advertisers can use the criteria of customer information from their own set of the database from Facebook, which when applies filters based on their data.
Incredible ROI
Businesses and marketers with Facebook Ads are more often impressed by its targeting options as well as the different tools they have at their disposal for creating and engaging ads. However, one element of Facebook Ads that can consistently take newcomers by surprise is the potential return on investment that advertising on Fb offers and how far savvy advertisers can stretch more a limited ads budget on the platform.
How you can increase your Social media engagement
The measures that people employ in order to interact with their audience and viewers through social media are referred to as social media engagement. The term points out several actions within the social media marketing platform.
Social media engagement is a great way to determine if the content that you have created is being appreciated by the audience or not, but that is not the only reason why you should spend more time and money required on social media engagement.
Why social media engagement is important?
Be it small or large businesses, one of their biggest aims is to reach a diverse and larger audience, which is where social media can be very useful. Just opening an account on Facebook is not enough; it should be followed by regular updating of the account with frequent updates by posting attractive and informative content.
For someone who is absolutely new to the social media marketing arena, it could be a confusing and difficult job to keep up with various elements of the different social media platforms. The proper usage of it could be done by those who are well versed in it, despite that there are several key points to remember in order to carry out a fruitful social media engagement.
How to increase the Social Media Engagement
Analysis of present engagement
You need to check if a certain post on your social media is bringing the desired result, suppose you have posted a picture or a video, now with the help of any engagement analytics which is available on all major platforms, you need to check if the post engagement. If the post engagement is rising then that’s a positive output but if it keeps dropping week after week then it is time for you to adjust it to your audience’s taste.
Algorithms matter
All the social media marketing platforms don’t measure engagement in the same way, acquainting yourself with the algorithms is essential if you want to bolster your engagement. For instance, the posting of content which time matters, LinkedIn, within sixty minutes of posting content gets engagement, whereas for Instagram there is no such hard and fast rule. Find out when your target audience is most active depending on which you could post.
Strategize the components of engaging posts.
Figure out the components of the post that your target audience loves, keeping in mind that it shouldn’t be singularly textual or just a few videos, the amalgamation of both makes an engaging post. According to Social Sprout, brands want 68 percent images, 50 percent video, and 30 percent want text-based posts.
Collaborations
One of the most exciting and fastest ways to create engagement is to collaborate with different companies, particularly with those who already have an influence on the audience. This could be done in terms of product announcements or special giveaways.
Engage with the audience
Instagram lives or stories, and Facebook life, are the few ways in which you can directly connect with the audience; people often expect to have their comments answered, so try to reply to comments. Do not engage in any negative exchange of words, which could hurt the image of the brand.
Put out a word of clarity when needed, but remember to be authentic about your brand.
Importance of Social Media Marketing for small business
Importance of Social Media Marketing for small business
Why social media marketing is important for Small Businesses
From an entrepreneurial perspective, social media is important because it provides a platform to connect with the target audience and develop them into perspective customers.
Helps to find your target audience
In several marketing campaigns, the intention is to capture the attention of a particular audience, who may or may not be interested in your proposal. That’s not the case with social media followers, as you would be marketing directly to the followers of your social media marketing company in Kolkata through Twitter, Facebook, or any other social media platforms.
Building a community
If the content or the product is liked by the viewer/viewers then social media makes it possible to share it, the positive word of mouth also can direct traffic to your accounts or your websites. This particular process of sharing is integral because most customers are comfortable and prefer to trust on the recommendations of friends, acquaintances, and family rather than self-promoting companies. As the discussions about Social media Marketing companies in Kolkata will grow so will the number of followers, hence encouraging the customers to leave a comment or a review and an interactive discussion will foster a relationship between you and the customer.
Builds a Reputation
As opposed to traditional marketing social media offers a public format to express their views about any particular product or service, the reviews could be either positive or negative, nonetheless both serve to promote your business. Sometimes it may seem like a disadvantage, but social media allows the opportunity to respond to any customer complaint leading to a grievance redressal management strategy.
Showcase Authenticity and Individuality
With the objective of encasing profit through any on-trend product or services, many companies try to emulate other brands, this can dissuade the public interest. Strive to always create a niche of your own by letting your brand’s personality shine through what you share on social media posts, design your website and respond.
Audience Engagement
As pointed out before connecting with the audience can always prove to be an advantage to your company, but how do you grow with the ever-changing social media? The social channels and platforms keep changing adding new and innovative features, hence it is imperative that you adapt to the changes.
As business owners, you need to find new and improved ways to connect with the audience, be it through Instagram live, or Q and A sessions with Facebook live. This will eventually lead to awareness of the brand.
Budget
Social media marketing or advertising is the least expensive medium for promoting your business. The availability of various advertising tools o social media forums could be used to market your product in a cost-effective manner.
The usage of SEO and content keywords can enhance the rankings on the Google page; after the social media marketing is strategized in an effective manner it will increase the traffic drive. There are a lot of bloggers and companies who have succeeded in creating a good customer base through good content and interaction. Despite having limited budgets companies have the option to explore social media marketing.
Top 10 digital marketing Agency in Kolkata
Digital marketing agencies are in vogue today. Agencies always know their jobs better and that is exactly why they are agencies. They are a team of people and communicate in groups to improve their work.
Through omnichannel marketing, multichannel marketing, or single-channel marketing, a digital marketing agency connects with customers online. That is their job, in short. Agencies engage with clients through one or more channels, including websites, blogs, emails, social media, and many more, in both multichannel and single-channel marketing. Marketing that offers a cohesive customer experience across channels and devices throughout the customer’s lifetime is referred to as omnichannel marketing. Traditional marketing services do not provide as much as digital marketing agencies. Today everything functions digitally and without digital marketing, your business is definitely missing out on something very crucial.
Here is a list of the top 10 digital marketing agencies in Kolkata :
1. Oxedent –
Since 2017, Oxedent has made it a goal to ensure that your money never goes waste. Literally, every dollar you spend with them on digital advertisements will give you better returns. No doubt why they have so far produced more than 510 Cr in eCommerce sales and over 200k leads for their clients.
2. Kreative Machinez –
they are a very dedicated team of people and are known widely for their quality services. Their research works and quick strategies, working with the latest tools and enhanced technologies, and generating amazing sales conversions are their top services.
3. Yoodigi –
Yoodigi is one of the top digital marketing agencies in Kolkata. They take up challenges, deliver within time, curate the best strategies and ensure guaranteed business growth and generation of revenues, making it one of the best digital marketing agencies in Kolkata. They offer extensive services such as Digital & Social Selling, Graphic Designing, Digital Strategic Planning, Social Media, and Mobile, and Email Marketing, SEO, Logo Design, Google ads Management, and Digital PR, all of which will fuel your growth.
4. PromotEdge
The company was established in 2015 and continued to maintain its legacy. Their marketing solutions include a range of various services like social media marketing, PPC, SEO, content development, email marketing, creative content marketing, digital brand identity management, and various others. Apart from digital marketing, they are also very well known for their services in social media, animations, web designing, and graphic design.
5. Da Miracle
Da Miracle’s services are never-ending. They are very popular in Kolkata and have a completely professional marketing team. They offer services like social media marketing, SEO, PPC, Lead Generation, Analytics, E-commerce, Graphic Designing, and even Email Marketing.
6. Blueberry Web Solutions
They have been present in the industry for a decade now and as a result, have an in-depth knowledge of the marketing industry. They offer services such as iOS and android designing, E-commerce, and SEO services apart from the obvious, which is digital marketing. The best part is they are very adaptive and have their eyes open to new trends approaching the industry.
7. Curvearro
Curvearro has till now partnered with over 1,200 clients and provided them with their digital marketing services. With over 10 years of expertise, they include services like SEO, PPC, Email marketing, content marketing, video marketing, and social media marketing. What’s really commendable is the fact that 99% of Curvearro’s clients repeat their business with them because they provide such amazing quality of work.
8. Webaholic
Have a business that you want to start from scratch and want to grow everywhere? Approach Webaholic without a doubt. They help in building businesses from the very beginning and hold you from every step of your growth till you achieve your objective. The services they offer are Graphic Design, Web Design, Web hosting, Web development, and many others. But their digital marketing is known wide and far.
9. Digital Googly
Digital Googly is one of the top 10 digital marketing companies in Kolkata offering a range of online marketing services in Kolkata, India including web design and more. Since day one, we have always strived to provide the highest quality service. Our quality speaks so that you don’t have to! Our core team is packed with experienced digital marketing professionals, PPC experts, SEO experts, social media experts, content writers, website designers, graphic designers and web developers. With countless satisfied clients and happy faces, we believe in growing your business as much as we do
10. Seven Boats
Award-winning digital advertising agency in Kolkata, West Bengal, India, helping businesses and individuals in full-stack digital marketing services, branding, growth-driven design, strategy consulting, web promotion, SEO, online advertisement, social media marketing, content writing, lead generation, digital transformation, web development, and digital marketing training.
Measuring the marketing effectiveness: Here’s what you need to know
What is a digital marketing company in India have to do with marketing effectiveness?
Measuring marketing effectiveness is critical for continuously refining the go-to strategy that you are applying blindly to your business on a day-to-day basis something that a reputed digital marketing agency in India would do for their clients for the best results. Have you questioned yourself if your methods are meeting your KPIs? Are they assisting your clients in meeting short- and long-term objectives and are they satisfied? You as a marketer must use each campaign as an opportunity to learn and grow.
You may improve your ROMI (return on marketing investment) by measuring marketing effectiveness or even improving ROI can be a good option.
What is the marketing effectiveness that a digital marketing company in India incorporates?
Marketing effectiveness is determined by how well a company’s marketing initiatives enhance revenue while lowering customer acquisition costs which is ultimately to stand as a win-win for all. You will always make a mark if your marketing reduces the expenses of finding and winning a business while raising the value of that business overall.
Marketing effectiveness assesses how well a company’s marketing initiatives generate additional income while lowering expenditures as we had said before. We discovered that 55% of marketers are in charge of increasing ROI and generating sales, which itself establishes the importance of evaluating marketing effectiveness for a booming business.
Therefore this stands as the ultimate goal of marketers and businesses: to generate more revenue with less investment.
Measuring and verifying your digital marketing ROI is critical for gaining a deeper understanding of how your marketing is affecting your bottom line and that is what top marketing companies in India would do.
What are the marketing effectiveness metrics for various segments of digital marketing that the digital marketing company in India should incorporate?
Social media marketing – Social media marketing is a widely used concept to promote your business online on a digital platform. Though it is a newer phenomenon, it has the potential to significantly increase corporate revenue and lead generation in your business. Measuring the success of social media marketing is simple and not as complicated as it appears. Let’s show you why:
The quantity of queries or leads generated by gated material on social media is straightforward to track, and engagement can also be tracked via reposts/shares, comments, follower count, and various metrics or insights that the social media apps already offer to help your business.
The conversion rate is very important here. If your account has a large number of followers but poor engagement metrics, you can begin researching where to modify your social marketing strategy for more engagement, and leads, and generate more money. You must understand that having a follower count is excellent but if they do not engage, you will have no purpose for having those followers.
Content Marketing – There are numerous ways to promote using content marketing, including a website, videos, articles, courses, and other digital content that delivers the information part of the business, and promotes product information or services offered information. They say ‘content is king’ only because you as a businessman cannot go like, “Hello I have a business with amazing products. Buy them and benefit from it” but you have to rather give them excellent, informational content as to why your business stands out from the rest.
Because there are so many different strategies for content marketing, determining effectiveness can vary greatly depending on the source. You may look at conversion rates from your website to your paid online course, or you could think about engagement with your educational video or webinar.
Email marketing – You have heard of the phrase “Old is gold” and email marketing being a very old method of promoting businesses is still very much on the rise. When determining the efficacy of email marketing, several metrics must be considered to ensure results. To begin, examine the delivery, open, and click-through rates first.
High delivery rates indicate that your emails are being sent to customer inboxes, but don’t rely exclusively on this metric as this is just the first step to success. Open rates are crucial since a low open rate can indicate that you should write shorter, more engaging subject lines.
Click-through rates are likely the most crucial of all these three parameters. If you already do not know, most of the potential buyers click on the email’s links, or they are opening them and then delete them. Click-through rates are more likely to translate to revenue for your business. Again, the conversion rate is vital here and can aid in determining marketing performance for emails, content, social, and traditional marketing methods.
Which digital marketing company in India measures the best marketing effectiveness?
Yoodigi as a digital marketing company is the best that you can ask for in India. They have a varied set of premium-level services and provide incredible results within the client’s budget. Their team is integrated and trained with the best equipment and skill set in order to challenge any digital marketing problem and bring out the right solution for it. Their clients always come back with a happy feedback owing to their years of expertise and experience. If you are in a digital marketing whirlpool that seems difficult to solve, be rest assured and approach Yoodigi. You’ll surely understand why they are the best marketing company in India.