Let’s undertand the Google vs Facebook Ads. Universal access to the internet with the help of smartphones, computers, and tablets has driven the huge success of numerous companies. Google has witnessed widespread growth as a result of technological innovation.
Users are more familiar with Google as one of the dominant search engine platforms. Moreover, Google operates in multiple domains, which consist of the mobile operating system, video technology, hardware, and social media as well. Facebook, as a result of its widespread use of its social media platform, connects families, colleagues, and friends with an easily navigable app and website, which was innovative at the time. Apart from conquering social media, Facebook’s business ventures also consist of acquisitions of Whatsapp, Oculus Virtual Reality, and Instagram. If you are looking for a top digital marketing company in Kolkata, then Yoodigi will be the one for you.
The success of both Facebook and Google can be credited to their entry into the new dominating market. While both the web-based social media and search media brought both company success with the help of their advertising services which is offered by Facebook and Google, which produce continued revenue growth. With the large set of audience data, Facebook Ads and Google Adwords both works via a pay-per-click model advertising channel. Moreover, mobile advertising also has an increasing role in the growth of both companies. However, the difference between both advertising services may be quantifying the return on investment and may be apparent.
According to a recent study, it has even found that, for high-intent searches like the example above, paid ads get 65% of all clicks. That’s a significant amount, and it’s the main reason Google Adwords is great for direct-response type businesses (think lawyers, dentists, contractors, etc.)
What Are The Differences Between Google vs Facebook Ads?
Before we go ahead with the pros and features of Facebook Ads and Google Adwords, it is essential to understand the basic difference between both platforms.
Google AdWords: Paid Search
Google Adwords is the world’s largest and most popular advertising platform, which has Pay as click as its major service. Adwords is widely used, and it has become synonymous with the name “paid search” among people. You can contact Yoodigi, for the top digital marketing company in kolkata
According to Business Insider, there are now 2.3 million Google searches per minute.
Paid search mainly focuses on the targeting of keywords and the use of advertisements depending upon the text-based. Advertisers use Adwords bid depending upon the keyword, which includes specific phrases and words in search queries entered by Google users, in the hope that their ads will be displayed on the result of search engines for these queries. Every time when a user clicks on the Ad, the advertiser is charged a few amount of money, which is why it is named as pay per click advertising. Pay-per-click bid optimizations and bidding is a complex concept and is also beyond the scope of this guide, but users are paying to find new customers on the basis of keywords.
Facebook Ads: Paid Social
Facebook Ads are an example of what is popularly known as “paid social”. With the highest number of monthly active users of any social media platform, Facebook has become the highly potentially lucrative platform for many business digital advertising strategies.
Moreover, advertising on Facebook is similar to just like Adwords using platforms that are essentially promoting their business with the help of the internet. Just like paid search, which helps top digital marketing company in kolkata to find target customers by keywords, paid social helps users to find businesses based on the things in which they are interested and in the ways, they behave on social media platforms.
When it comes to the primary difference between both Facebook Ads and Google Adwords, a user can think of the way that Facebook helps new customers find you while, on the other hand, Google Adwords helps you to find new customers.
The Strengths and Advantages of Google AdWords
As the world leader and most popular used search engine, Google is mainly considered the pioneer in the world of online advertising. In the field of more than 4 billion search queries in a single day, Google offers advertisers access to the potential audience of users who are looking for services and goods.
Google advertising offers two sets of networks- the display network and the search network. The Display network offers advertisers more visual ads, which include banners that spans 99% of the world wide web, which makes it the first choice for advertisers who want to accomplish their marketing goals. The google search network comprises a search engine, and advertisers can bid on billions of phrases and keywords to target the audience.
An Immense Audience
One of the most significant benefits of using Google Advertising is its widespread reach. As Google handles more than 51000 search queries every second, with a total of 2 trillion search queries every year. As Google becomes increasingly sophisticated with AI and machine learning technology.
A Wide Range of Ad Formats
Adwords first launched in the year 2000 on the basis of text-based ads that Google served alongside its search engine. Pay-per-click ads in Adwords remain text-based, as advertisers can take this as an advantage of a large number of features to make their ads more enticing to the target customer. Sitelinks, ads a\extensions, location targeting, shopping ads, and a wide range of features are available to the advertisers who offer control and customizations to advertisers. Google has also introduced tailored formats according to the specific type of business, such as hotels, manufacturing, and e-commerce which can go beyond the typical based text ad and can also use rich visual elements.
The Strengths and Advantages of Facebook Ads
Compared to Google Adwords, Facebook ads are also dominating the market for advertising. And in fact, Facebook is also improving and bringing new improvements in its advertising concept from so many years. Today scenario, Facebook Ads is a pioneer in paid social and has also become the central part of many businesses to target the audience.
Unparalleled Audience Granularity
Just like similar to Google Adwords, Facebook boasts a global audience. With more than 2 billion monthly active users, which is just like more than one-third of the entire world population. Apart from this, Facebook has no rival or competitor to the enormity of its audience.
Nowadays, people almost share their every detail of lives on Facebook, which includes parties, celebrations, etc. Facebook users share the accomplishments and joys of every life moments with their friends and family every single day.
One of the most powerful functionalities of this application is the ability for the advertisers to create what is popularly known as “look like an audience.” Advertisers can use the criteria of customer information from their own set of the database from Facebook, which when applies filters based on their data.
Incredible ROI
Businesses and marketers with Facebook Ads are more often impressed by its targeting options as well as the different tools they have at their disposal for creating and engaging ads. However, one element of Facebook Ads that can consistently take newcomers by surprise is the potential return on investment that advertising on Fb offers and how far savvy advertisers can stretch more a limited ads budget on the platform.
